OnMedia NYC 2011

Where Silicon Valley Meets Madison Avenue

Jan 31st - Feb 2nd, 2011
The Paley Center for Media

Co-Presented by

About OnMedia 2011

OnMedia is where Madison Avenue meets Silicon Valley. This two-and-a-half-day executive event features high-level debates on how the Internet is disrupting the world of marketing, branding, advertising, and public relations. OnMedia also showcases the top entrepreneurial CEOs who are revolutionizing the way media is being created, distributed, consumed, and analyzed.

The Program

Last updated on 03/14/2011 at 14:51pm

Print View of Entire Program

06:00 pm
Concourse Theater
Welcome Remarks
Click here to see videos of this panel
Host: Tony Perkins, Founder and Editor, AlwaysOn

J. Max Robins, Vice President and Executive Director, Media Council and International Council, The Paley Center for Media
06:15 pm
Concourse Theater
Introducing The 2011 OnMedia Top 100 Winners
Click here to see videos of this panel
Tony Perkins, Founder and Editor, AlwaysOn

Brian Hughes, Co-Head, US Venture Practice and Partner, KPMG
06:30 pm
Concourse Theater
Industry Outlook
Tony Perkins, Founder and Editor, AlwaysOn
06:45 pm
Concourse Theater
The Winners Circle
Click here to see videos of this panel

CEOs from this year's "OnMedia 100" discuss the secrets of their success, and how to stay ahead of curve in the rapid-fire, real-time world of online and mobile advertising. Hear first-hand how these "Best of Breed" companies will be driving the digital media industry's growth for the next 3-5 years. Place your bets here.
Host: Tony Perkins, Founder and Editor, AlwaysOn

Omar Tawakol, CEO, BlueKai

Paul Palmieri, CEO, Millennial Media

George John, CEO, Rocket Fuel

Scott Meyer, CEO, Evidon

Tim Schigel, CEO, ShareThis

Jeff Tinsley, CEO, MyLife.com

Peyman Nilforoush, CEO, NetShelter Technology Media
07:30 pm
Opening Night Cocktail Reception Hosted by Digital Capital Partners

08:30 am
Concourse Theater
Keynote
Click here to see videos of this panel
David Moore, Chairman and CEO, 24/7 Real Media
09:00 am
Concourse Theater
VC Outlook 2011
Click here to see videos of this panel

The New York venture capital scene remains one of the hottest startup markets on the planet. The City’s best and brightest VCs will talk about which digital media sectors are hot, and how trends in social networking, mobile, and the cloud are still driving new company formations.
Host: Tim Walsh, Partner, KPMG

Rick Heitzmann, Managing Director, FirstMark Capital/NYC Entrepreneurial Fund

Stuart Ellman, Managing Partner, RRE Ventures

Satya Patel, Partner, Battery Ventures

Howard Morgan, Partner, First Round Capital

Mike Burns, Managing Director, Guggenheim Venture Partners
09:35 am
Concourse Theater
Demystifying Online Advertising or How the Mathematicians and Rocket Scientists took over the Advertising Industry
Click here to see videos of this panel

Buying and selling advertising --- before the internet --- used to be a relatively simple process; book a TV spot, reserve an ad page...Buying and selling online advertising, on the other hand, has become so complex, that you literally need to be a Ph.D, to figure it out. From real-time bidding, to retargeting, to the social graph, cutting edge technology and volumes of data, have given advertisers powerful tools to reach extremely highly-defined audiences anytime, anywhere, and anyplace they are connected to the internet, and more efficiently than David Ogilvy could ever imagine! How is this trend driving advertising dollars online? Where do we go from here? And, where should investors be looking for the next Big Idea?
Host: Emily Steel, Reporter, Wall Street Journal

Joe Zawadzki, CEO, MediaMath

Amit Avner, CEO, Taykey

Marc Theeuwes, Venture Partner, Nokia Growth Partners

Hooman Radfar, CEO, Clearspring

Brian O'Kelley, CEO, AppNexus
09:35 am
Mark Goodson Theater
CEO Showcase Presentations
Click here to see videos of PostRank

Click here to see videos of FonGenie
Co-Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank

Co-Host: Paul Gibson, Sr. Vice President and Eastern Region Market Manager, Bridge Bank

Carol Leaman, CEO, PostRank

Dave Otten, CEO, LongTail Video

Krista Lariviere, CEO, gShift Labs

James Im, CEO, FonGenie
10:15 am
Social Networking Break
10:30 am
Concourse Theater
Keynote
Click here to see videos of this panel
Gary Shapiro, CEO, Consumer Electronics Association
10:50 am
Concourse Theater
Main Stage CEO Showcase Presentations
Click here to see videos of Smatto

Click here to see videos of OrangeSoda
Co-Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank

Co-Host: Paul Gibson, Sr. Vice President and Eastern Region Market Manager, Bridge Bank

Ragnar Kruse, CEO, Smaato

Jay Bean, CEO, OrangeSoda

David Gwozdz, CEO, Mojiva
11:10 am
Concourse Theater
Closing The Capital Gap: Angels vs. VCs
Click here to see videos of this panel

How is the traditional role of the VC evolving? Are Super Angels and Seed Funds offering more attractive alternatives for entrepreneurs? What's the best fit for your start-up? Hear both sides of the argument, as leading investors slug it out.
Host: Sam Angus, Partner, Venture Capital and Corporate Group, Fenwick & West

Gil Beyda, Managing Partner, Genacast Ventures

Owen Davis, Managing Director, NYC Seed

John Frankel, Partner, ff Asset Management

David Blumberg, Managing Partner, Blumberg Capital

Tom Grossi, Principal, NEA
11:10 am
Mark Goodson Theater
CEO Showcase Presentations
Click here to see videos of MyLife

Click here to see videos of Kargo

Click here to see videos of NetShelter

Click here to see videos of Cameo Stars

Click here to see videos of OpenFile
Host: Jeff Moses, Director of Eastern US, SAP, Business ByDesign

Nic Sulsky, CEO, InGamer Sports

Jeff Tinsley, CEO, MyLife.com

Harry Kargman, CEO, Kargo

Peyman Nilforoush, CEO, NetShelter Technology Media

Daren Hornig, CEO, Cameo Stars

Wilf Dinnick, CEO, OpenFile
11:55 am
Mark Goodson Theater
The New, New World of E-Shopping
E-commerce continues to gain market share over traditional offline retail shopping, and will exceed 5 percent of total sales in 2011. And the space is getting much more interesting as well. This session will talk about how new innovations and tactics such as location-based services, instant price comparisons, and time-based invitations to buy continue to disrupt the shopping world.
Host: Patti Freeman Evans, Vice President, Research Director, Forrester Research

Doug Merritt, CEO, Baynote

Chris Paradysz, CEO, PMDigital

David Brussin, CEO, Monetate
11:55 am
Concourse Theater
Workshop: The Best IPO and M&A Tactics for 2011
Click here to see videos of this panel

In 2010, over 400 venture backed companies were sold, and over 40 went public, and there are signs this exit activity will continue into 2011. This session looks at how digital media companies looking to exit can start to break out of the pack and position for a successful IPO or M&A transaction.
Host: Victor Boyajian, Chair, Venture Capital/Emerging Growth Company Practice, SNR Denton

Scott Lynn, CEO, AdKnowledge

Eric McAlpine, Managing Director, The Blackstone Group

Matthew McCall, Partner, New World Ventures and Managing Director, Draper Fisher Jurvetson Portage Venture Partners

Ivan Nikkoo, Managing Director, Siemer & Associates

Rich Levandov, General Partner, Avalon Ventures
12:35 pm
Lunch
01:30 pm
Concourse Theater
Socially Network or Die!
Click here to see videos of this panel

Since late 2007, the average person started spending more time social networking than emailing. In 2009, the average person had more social networking accounts than email accounts. This session will dissect and debate the most successful strategies and tactics brands can deploy to stay relevant in the new social network era.
Jay Halberg, CEO, Spiceworks

Henry Juszkiewicz, Chairman and CEO, Gibson Guitar

Phil Guest, Executive Vice President, Sulake

David Pakman, Partner, Venrock

Paul Sinclair, SVP,Digital Media, Atlantic Records
01:30 pm
Mark Goodson Theater
CEO Showcase Presentations
Click here to see videos of igniteAd

Click here to see videos of Magnetic

Click here to see videos of GRIDPLEX

Click here to see videos of Red Aril

Click here to see videos of SolveMedia
Host: Jeff Moses, Director of Eastern US, SAP, Business ByDesign

Assaf Roth, CEO, ignitAd

Josh Shatkin-Margolis, CEO, Magnetic

Lawrence Silverman, Chairman, GRIDPLEX

Jim Soss, CEO, Red Aril

Ari Jacoby, CEO, SolveMedia
02:10 pm
Concourse Theater
Trend Spotting
Click here to see videos of this panel

Digital Media and Online Advertising, Social Media, Mobile, Video, Local...Here's the view from 5,000 feet.
Steve Dennen, Vice President, Product Management, comScore
02:30 pm
Mark Goodson Theater
Unlocking the Power of the Social Graph
Social media and social networks have created new opportunities for the advertising industry. How are America's smartest marketers and brands achieving dramatic results by leveraging the "social graph" to build awareness and drive direct response. How fast is the market growing for data and information tied to the social web, and where are the opportunities for investors in the sector? Share your thoughts, with your peers in the industry...
Host: Jeffrey Bussgang, General Partner, Flybridge Capital Partners

Eric Wheeler, CEO, 33Across

Greg March, Group Media Director, Wieden + Kennedy

Jan Cantler, Director, Database and CRM at Brooks Brothers

Gurbaksh Chahal, CEO, RadiumOne
02:30 pm
Concourse Theater
The Rise of Cross-Border M&A in the Digital Media Industry
Click here to see videos of this panel

The globalization of the media industry --- hastened by the internet --- has created both opportunities and extraordinary pressure for media companies to expand beyond their borders. Why is the smart money looking towards Europe, Asia, and India for growth, and vice-versa? What's the value proposition and how do you measure success? Hold the wire --- London, Moscow, Mumbai, and Beijing are calling.
Host: Jay MacDonald, CEO, Digital Capital Partners

Joe Apprendi, CEO, Collective

Christian Anthony, former Founder/CEO, Special Ops Media

John Vincent, CEO, EyeWonder

Michael Cassidy, CEO, Undertone
03:10 pm
Concourse Theater
Buying Ads On the Internet—Has Madison Avenue Figured it Out?
Click here to see videos of this panel

The average consumer spends 28% percent of her time consuming content on the Internet, yet the Internet only nets 13% of the advertising spend. Closing that gap represents a $50 billion global opportunity. This session will debate whether Madison Avenue has the vision and moxie to steer ad spending in the right direction.
Host: David Carlick, Partner, Rho Ventures

Bill Wise, CEO, MediaBank

Bill Lederer, CEO, Kantar Video, a Business Unit of WPP

Mark Papia, Chief Revenue Officer, XGraph

Art Shaw, Chairman & Co-CEO, Epic Media Group

Scott Kurnit, CEO, AdKeeper
03:10 pm
Mark Goodson Theater
CEO Showcase Presentations
Click here to see videos of Wave Accounting

Click here to see videos of viafoura

Click here to see videos of mms

Click here to see videos of tonefuse
Co-Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank

Co-Host: Paul Gibson, Sr. Vice President and Eastern Region Market Manager, Bridge Bank

Kirk Simpson, CEO, Wave Accounting

Jesse Moeinifar, CEO, Viafoura

Thi Linh Wernau, VP, Sales and Account Management, mms

Val Katayev, CEO, ToneFuse

Jesse Chenard, CEO, Image Space Media
03:50 pm
Social Networking Break
04:10 pm
Concourse Theater
Main Stage CEO Showcase Presentations
Click here to see videos of Baynote

Click here to see videos of mediaFORGE
Host: Jeff Moses, Director of Eastern US, SAP, Business ByDesign

Doug Merritt, CEO, Baynote

George John, CEO, Rocket Fuel

Tony Zito, CEO, mediaFORGE
04:30 pm
Concourse Theater
Keynote
Click here to see videos of this panel
Dave Morgan, CEO, Simulmedia
04:50 pm
Concourse Theater
The Digital Media Exit Strategies in 2011
Click here to see videos of this panel

In 2010, over 400 venture backed companies were sold, and over 40 went public, and there are signs this exit activity will continue into 2011. This session looks at how digital media companies looking to exit can start to break out of the pack and position for a successful IPO or M&A transaction.
Host: Mark Stevens, Partner and Co-Chair, Private Equity Group, Fenwick & West

Terence Kawaja, CEO, LUMA Partners

Dan Burstein, Managing Partner, Millennium Technology Value Partners

Elias Mendoza, VP, Corporate Development, IBM

Jorge Espinel, EVP Strategy and Corporate Development, NewsCorp
04:50 pm
Mark Goodson Theater
Capitalizing On the Gigantic Ramp in On-Demand Video
Streaming video now represents 37 percent of Internet traffic during traditional “TV hours.” Mobile video equals over 40 percent of peak hour traffic, up from 27 percent just a year ago. Part of the boost is driven by HD delivery, live streaming, more social interactivity, and more connected devices and formats. This session will uncover the new business opportunities for content providers and online and mobile advertisers in the exploding segment.
Host: Will Richmond, Editor and Publisher, VideoNuze

Ron Yekutiel, CEO, Kaltura

Ran Harnevo, SVP, AOL Video

Matt Wasserlauf, EVP of Video, Specific Media

Rick Allen, CEO SnagFilms

Harry Mower, Strategy Advisor, Media and Entertainment, MIcrosoft
05:30 pm
Concourse Theater
Is Facebook founder Mark Zuckerberg the role model CEO for the new generation?
Click here to see videos of this panel

David Kirkpatrick was provided unprecedented access to Facebook’s young founder for over two years, while Mr. Kirkpatrick was finishing his best-selling book, The Facebook Effect. In this fireside chat session, David will discuss a series of critical decisions Mark Zuckerberg made at key points during the startup and build-out of Facebook, and how they reflect on his ability to keep pace with one of the fastest growing companies ever.
Host: Tony Perkins, Founder and Editor, AlwaysOn

David Kirkpatrick, Author of The Facebook Effect, founder of Techonomy and columnist at Daily Beast
06:10 pm
Main Cocktail Reception

09:00 am
Concourse Theater
Breaking the Mobile Advertising Barrier
Click here to see videos of this panel

In 2012, more Smartphones will be shipped than Desktop and Laptop PCs combined. By 2012, there will be more Mobile devices will be hooked-up to the Internet than PCs. In spite of the mobile boom, only 5% of mobile Internet revenue comes from advertising. What is it going to take to make mobile advertising w-out?
Host: Greg Stuart, CEO, Mobile Marketing Association

Charley Lax, Managing General Partner, GrandBanks Capital

Paran Johar, CMO, JumpTap

Jeff Tennery, SVP, Publisher Services, Millennial Media

Frank Barbieri, CEO, Transpera

Harry Kargman, CEO, Kargo

Ragnar Kruse, CEO, Smaato
09:50 am
Concourse Theater
Keynote
Click here to see videos of this panel
Kurt Kyle, Industry Principal, Media & Entertainment, Service Industries, SAP America
10:10 am
Concourse Theater
Growing Revenues By Staying Local
Click here to see videos of this panel

The Internet is a global phenomenon, but one of the fasted growing online advertising and e-commerce opportunities is about staying local. Location-based web services and mobile apps enable real-time physical retail and service based opportunities.
Jay Bean, CEO, OrangeSoda

Chris Tolles, CEO, Topix

Dave Courtney, CEO, JiWire

Wilf Dinnick, CEO, OpenFile
10:50 am
Break
11:10 am
Concourse Theater
Madison Avenue CTOs Meet The Cloud
Click here to see videos of this panel

The extraordinary power of distributed computing, i.e., The Cloud, is enabling advertising agencies around the world to create and distribute their ads more efficiently and inexpensively than ever before. This session takes a behind-the-scenes look at how Madison Avenue had had to adjust to the 24/7 world driven by cloud computing.
Host: Doran Rotman, Managing Director, KPMG

Ray Velez, CTO, Razorfish

Don Basile, CEO, Violin Memory

Bill Wheaton, Vice President, Digital Media, Akamai
11:50 am
Concourse Theater
The Open Media Revolution Year 10—Are We Better off?
Click here to see videos of this panel

It all started with Blogging and the “Citizen Journalism” boom. It was then put on steroids by the social networking upstarts like Facebook and Twitter. Today, the smartphone craze driven by the iPhone and Android has turned it global. We now live in a much more open, and immediate world. Are we better off?
Host: Tony Perkins, Founder and Editor, AlwaysOn

Frank Rose, contributing editor, Wired, and author of "Art of Immersion" (to be published in Feb.)

Noah Brier, Percolate

Toby Daniels, CEO, Crowdcentric, Founder and Executive Director of Social Media Week