OnHollywood 2010

The Entertainment Venture Summit

Sep 27th - 29th, 2010
Davidson Conference Center
University of Southern California
Los Angeles, CA

Co-Presented by ETC—The Entertainment Technology Center @ USC

Trip Hawkins
Founder & CEO, Digital Chocolate

Bill Warner
Founder, Avid Technology, Wildfire Communications, FutureBoston, and Warner Research, LLC,

Michael Montgomery
President, Montgomery & Company

Todd Chaffee
General Partner, Institutional Venture Partners

Tim Draper
Managing Director, Draper Fisher Jurvetson

Trends and Topics

The Future of Television
Where the VCs are Betting
Social Entertainment
Always-On Artists
Mobile Monetization
Entertainment CTO Outlook
The Super Angels Are Coming
Big Screen Innovation

The Program

Last updated on 09/01/2010 at 14:26pm

Print View of Entire Program

06:00 pm
Ballroom 1
Greetings From Your Masters of Ceremony
Tony Perkins, Founder and Editor, AlwaysOn

David Wertheimer, CEO & Executive Director, Entertainment Technology Center, USC
06:05 pm
Ballroom 1
The OnHollywood 100 Class of 2009: Where They Are Now
06:25 pm
Ballroom 1
Introducing The OnHollywood Top 100 in 2010
Tony Perkins, Founder and Editor, AlwaysOn

Mark Hutchins, Managing Partner, Los Angeles, KPMG
06:50 pm
Ballroom 1
The Anatomy of a Successful Digital Entertainment Startup in 2010
The Class of 2010 "OnHollywood 100" Winners discuss their strategies for success.
07:30 pm
Social Networking Reception

08:30 am
Q&A
Michael Lewis, CEO, Real D
09:00 am
Ballroom 1
VC Outlook
From new distribution platforms and advertising models, to cloud computing and software, VCs are once again finding "upside" in Hollywood. Find out where the top performers on both coasts are investing, and which are the "Breakout" companies to watch.
Host: Michelle Wroan, Partner, KPMG

Todd Chaffee, General Partner, Institutional Venture Partners

Yair Landau, Partner, MK Capital

Art Marks, General Partner, Valhalla Partners

Dana Settle, Partner, Greycroft Partners
09:40 am
Ballroom 2
CEO Showcase Presentations
Co-Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank
10:00 am
Ballroom 1
Content is King, Again
While Hollywood has always resisted new distribution platforms --- from television to home video --- new technology has a history of lining Hollywood's pockets with gold. Although they have been late to the party, the established players are poised to profit hansomely from the new paradigm --- entertainment Anytime, Anywhere, and on Any Platform. Don't sell them short --- Content and IP is King, again!
10:20 am
Ballroom 1
Keynote
Trip Hawkins, Founder & CEO, Digital Chocolate
10:40 am
Social Networking Break In The Product Demo Room
11:10 am
Ballroom 1
Entertainment on the Go: Cashing In on the Mobile Entertainment Explosion
Mobile entertainment is now a multibillion market opportunity for content creators. From $2.99 Games, Apps, and Ring Tones for your mobile phone, to downloading a movie or book on your iPad or Kindle, consumers are demonstrating an insatiable thirst for content on every possible hand held device and gizmo. Who are the hot players in the space, and what are the top selling products?
Host:: Shai Goldman, Director, SVB Accelerator

Trip Hawkins, Founder & CEO, Digital Chocolate
11:10 am
Ballroom 2
CEO Showcase Presentations
11:50 am
Ballroom 1
Featured Guest Speaker To Be Announced
12:15 pm
Lunch
Lunch Hosted by:
01:30 pm
Ballroom 1
The Game is On
Technology continues to drive a whole new generation of video games, consoles, and online experiences, promising to deliver even richer, more engaging, interactive experiences for gamers. What does the future hold in store for the video game industry and who is driving it? What does it take to stay on the cutting edge? Press "Play" to find out.
02:10 pm
Ballroom 1
Main Stage CEO Showcase Presentations
02:10 pm
Ballroom 2
CEO Showcase Presentations
02:50 pm
Ballroom 1
Keynote
Bill Warner, Founder, Avid Technology, Wildfire Communications, FutureBoston, and Warner Research, LLC
03:10 pm
Social Networking Break In The Product Demo Room
03:50 pm
Ballroom 1
The Digital Entertainment Exit Strategy
Digital Media entrepreneurs and investors have never had more opportunities to create value and build wealth. And, for the those companies that break out of the pack, the IPO, M&A, and secondary markets are ready to provide liquidity. Here are their stories.
Moderator: Hale Boggs, Partner, Corporate & Finance, Venture Capital & Emerging Companies, Capital Markets, Manatt

Michael Montgomery, President, Montgomery & Company

Kelly Porter, Managing Director, Woodside Capital
03:50 pm
Ballroom 2
CEO Showcase Presentations
04:30 pm
Ballroom 1
Entertainment CTOs Meet The Cloud
The extraordinary power of distributed computing, i.e., The Cloud, is enabling content creators around the world to distribute their own content more efficiently and inexpensively than ever before. Why partner with anyone, when you can now store your entire library in your own private locker in The Cloud, and distribute it virtually on-demand to your audience anywhere? Who are the players creating the SaaS (software) solutions and infrastructure (hardware) to make this happen, and what does this mean for your bottom line?
04:30 pm
Ballroom 2
CEO Showcase Presentations
05:10 pm
Ballroom 1
AlwaysOn Artists: How They Get A Bigger Portion of the Money Pie
Not everyone gets it. But, by embracing the promotional and distribution power of the internet, the smart money has learned how to leverage new media platforms. From selling ring tones and merchandise, to building their own sites and communities, to creating and distributing their own content online, these artists are also some of the savviest entrepreneurs in the entertainment industry. Get an inside glimpse into some of their Best Practices.
05:50 pm
Ballroom 1
Featured Guest Speaker To Be Announced
06:10 pm
Ballroom 1
The Open Media Revolution is Over: Are we Better Off?
It's been 21 years since British scientist Tim Berners-Lee invented The Web in 1989, and forever changed our lives and the media industry as we know it. From social media and blogging, to YouTube and Hulu, to the Kindle and iPad, the media, entertainment, advertising, and journalism industries have been transformed completely. Are we better off? Who are the winners and losers? Where do we go from here?
Host: Tony Perkins, Founder and Editor, AlwaysOn
07:00 pm
Social Networking Reception

09:00 am
Ballroom 1
Corporate VCs and Strategic Investors in Entertainment
Entertainment conglomerates are once again investing in and acquiring venture-backed companies. Valuations for innovative companies may be high, but that's the premium you must pay for growth and opportunity, and staying on the cutting edge of digital media. What are these strategic investors looking for today, and why is their greatest fear "the one that got away"!
Andy Howard, Vice President of Shamrock Capital Advisors
09:40 am
Ballroom 1
TV 2.0: Traditional Broadcast Content Meets The Internet
It didn't take long for digital media entrepreneurs to figure out how bring the best of the small screen to the digital screen, and now the world's biggest cable and satelite distributors are following suit, paving the way for "Authentication" a.k.a. "TV Everywhere." Who is best positioned in the coming online video wars and why? What are the long term implications of this paradigm shift? Are advertising dollars following the eye balls? Stay tuned.
Host:: Stephen Hughes, Senior Relationship Manager, Silicon Valley Bank

Jim Lanzone, Founder & CEO, Clicker

Doug Knopper, CEO, FreeWheel

David Maher Roberts, CEO, The Filter
09:40 am
Ballroom 2
CEO Showcase Presentations
Co-Host: Ed Lambert, SVP and Silicon Valley Region Market Manager, Bridge Bank
10:20 am
Ballroom 1
Featured Guest Speaker To Be Announced
10:40 am
Social Networking Break In The Product Demo Room
11:10 am
Ballroom 1
The Seed Council
What's the next Big Thing in Digital Media coming around the corner? Get a sneak preview of the hottest early stage companies around, hand-selected by the AlwaysOn Seed Council.
Host: Sam Angus, Partner, Venture Capital and Corporate Group, Fenwick & West

Brian Garrett, Managing Director, Crosscut Ventures
11:50 am
Ballroom 1
Monetization 2.0
As TV and the Internet merge, online video advertising is suddenly growing at its fastest pace ever. What's driving the migration of these advertising dollars online, and what is Madison Avenue looking for? Who stands to benefit from this gold rush? And, where should VCs be investing?
12:30 pm
Lunch
Hosted by: Silicon Valley Bank
01:30 pm
Ballroom 1
Original Content made for the Internet Only
With the cost of producing original video content dropping every day, and the avenues for distribution on the Internet widening, it has become easier than ever to produce and create compelling entertainment for the Web. But the secret remains how you get found, and build an audience. And, what happens after you make it? Be careful what you wish for.
01:30 pm
Ballroom 2
CEO Showcase Presentations
02:10 pm
Ballroom 1
Sports: The Secret Weapon behind innovation in television, entertainment, and on the Internet
The professional sports industry rarely gets the credit it deserves, but is frequently the driving force behind innovation in the broadcasting and digital media industries. From the major networks and cable channels, to MLB, the NBA, and the NFL, the most cutting edge viewer experiences, including HD and 3D, are often created for watching and enjoying sports. What's the next big thing these folks are scouting for?
02:10 pm
Ballroom 2
CEO Showcase Presentations
02:50 pm
Ballroom 1
The State of the Big Screen Experience: If you Build it, they will come
$2,740,405,721= The worldwide boxoffice gross for "Avatar." Bouyed by mind-boggling visual effects and 3D images, created with the help of some of Silicon Valley's greatest minds, "Avatar" put more butts in seats than any other film in the history of the motion picture industry. Who says that the in-theatre experience is dead --- With the help of technology, we are just getting started!
03:10 pm
Ballroom 1
Social Media Beyond Facebook
Studios, networks, and cable channels know where to find their audiences --- On their favorite social networks. Are you getting good word of mouth from teenage girls, or are you doomed on opening Weekend? How to influence the influencers and diffuse your harshest critics has never become easier --- or harder --- depending on how you look at it. But, one thing is for sure --- You can't avoid is doing it! The mavens of marketing weigh in.